Advanced Business Development: Essentials (Virtual)
NZ$1,250 + GST
This virtual business development programme is designed for sales professionals who already have solid fundamentals and want to break through a plateau, create new growth, and win in price-pressured markets. Across 2 x 4-hour sessions, you will sharpen your customer targeting, strengthen consultative selling, and build a focused business development strategy you can apply immediately.
Register Interest / Enquire NowWhy This Programme Works
Real skills. Real strategy. Real momentum.
ABD Essentials is built for high performers and self-starters who want practical tools they can implement immediately, not theory. You will leave with clear direction on who to target, how to position value, and what to do next to create growth in your segment.
What You’ll Walk Away With
By the end of the programme, you will be able to:
- Refine your customer segmentation and targeting strategy
- Strengthen consultative selling for more complex conversations
- Identify where growth exists in your segment and build a focused BD strategy
- Articulate value using a simple value proposition formula that helps you compete beyond price
- Leave with a personal action plan and immediate next steps
How the Workshop Runs
Resources and Support
Workshop Dates
April 21–22 | Advanced Business Development: Essentials (Virtual)
12:30pm – 4:30pm (NZT)
$1,250 + GST
What clients think of this workshop
Focused, high-impact
refinement
This workshop sharpens the core activities that drive new business. You focus on improving how you target, engage, and position value.
Applied, real-world
work
Most of the session is spent working on your own accounts, opportunities, and segments. Expect practical discussion and direct application.
Tools you can use
immediately
You’ll leave with clear frameworks for segmentation, consultative selling, and value articulation that can be applied immediately.
Frequently Asked Questions
Why is this programme shorter than the Professional version?
My salesperson has 8 years experience. Should they do Essentials?
Can someone do Essentials first, then Professional later?
What if my team member wants Essentials because it's shorter?
How much time away from territory/customers?
What ongoing support is provided?
What if I can't make it on the day?
Quick Comparison: Which Programme?
| Criteria | Essentials | Professional |
|---|---|---|
| Experience | 5+ years | 1–4 years |
| Last sales training | Within 1–2 years | 3+ years ago or never |
| Performance profile | High performer, exceeds targets | Developing or inconsistent performance |
| Learning style | Self-directed, minimal guidance | Structured, comprehensive |
| Time commitment | 8 hours (2 × 4hr) | 16 hours (4 × 4hr) |
| Outcome | Refined framework | Comprehensive plan + tools |
Ready to Register?
Programme: Advanced Business Development: Essentials
Duration: 2 × 4-hour virtual sessions
Next intake: April 21st & 22nd
Contact: Varun Dhani
Email: varun@synergyconsulting.co.nz
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